ALT Opens New England Sales Office

Rochester, New York – Advanced Language Translation Inc. announces the opening of its first sales office dedicated to serving New England. Leading the company’s efforts in New England is Michael Kramer, who joined the company as Regional Account Manager. Mr. Kramer has been in corporate sales for over 25 years, most recently having worked in the e-learning industry. The firm’s decision to expand sales representation to New England supports its long-term orientation towards customers involved with exporting technical products. The new sales office is located in the Boston metro area.

“Expanding our sales capability to New England is a natural expansion for our company, given our focus on translating difficult technical content for our customers,” noted ALT’s president, Scott Bass. Bass indicated that the number and types of companies operating in the greater Boston area and throughout much of New England are in the fields in which ALT has the deepest experience—medical device, advanced manufacturing and software.

Founded in 1994, Advanced Language Translation Inc. is a provider of technical translation services. The company serves corporate clients throughout the United States, Canada, and the United Kingdom who are active in a variety of industries including, but not limited to manufacturing, machining, finance, bio-medical, information technology, software, E-learning, website development, telecommunications, and marketing sectors. Advanced Language Translation Inc. is one of the few translation firms in North America to attain ISO 9001 certification, with certification established in January 2004 with recent recertification to the ISO 9001:2008 standard.

ALT Employee Contributes to Book on Translation and Localization Management

Rochester, NY – Elena Dunne, account executive at Advanced Language Translation Inc., and a Ph.D. Candidate in Translation Studies at Kent State University, is one of 15 contributors to the recently published book, Translation and Localization Project Management: The Art of the Possible. Elena’s article, “Project as a learning environment: Scaffolding team learning in translation projects,” discusses learning in the context of translation projects and the fundamental role that learning plays in project success.

Elena also co-edited the book with Keiran J. Dunne, Associate Professor of French translation and localization at Kent State University. The book includes articles on:

• The strategic position of localization in global product development and portfolio management
• The processes of deciding whether to build or buy enterprise project management software and evaluating COTS systems when deciding which system to buy
• Project management knowledge areas, such as integration, scope/requirements, time/schedule, quality, risk and communication management in translation and localization projects
• Roles of the localization project manager and relationship management in translation and localization projects
• Management of global virtual teams
• Management of crowdsourced translation projects
• Challenges of managing game localization projects

When asked about her contribution, Elena stated, “Because uncertainty is inherent in any project, the processes of discovery and learning are fundamental and must be continuous for the project manager and project team members for the project to be successful. As project managers, we need to embrace learning and look at it as another process that we must manage.”

The hardbound edition of Translation and Localization Project Management is currently in print and available for purchase directly from the John Benjamins website (www.benjamins.com) and other locations.

For more information, contact us.

New Website Focuses on Education

Rochester, New York – Advanced Language Translation Inc. is pleased to announce the launch of our new website at advancedlanguage.com. As illustrated by our “Getting Started with Translation” primer video, accessible from our Home page, the site features a new design with a focus on educating our clients on key translation principles rather than on marketing. Realizing an informed customer is our best customer, we provide answers to your critical questions, offering advice and directing you on the right path so you’re assured real results… on time delivery of high quality translations with the look and feel of a native document. In line with this new strategy, we’ll keep you informed with regular updates to site content, highlighting the latest trends and technologies while demonstrating tangible results with testimonials sprinkled throughout the site.

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ALT Adopts New Business Management System

Rochester, New York – Advanced Language Translation Inc. is pleased to announce implementation of a new business management system that uses a single platform for automating the handling and management of all translation project activities and processes. Since 2001, the company had been using a homegrown system. Over time, however, ongoing maintenance and enhancements distracted from Advanced Language Inc’s core mission — that of technical translation.

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Advanced Language Upgrades ISO Certification

Rochester, NY – Advanced Language Translation recently updated its certification for Quality Systems Management to ISO standard 9001:2008. The company demonstrated a proficiency in management and quality standards that fewer than 100 translation/localization firms have achieved worldwide. The ISO standard for Quality Systems Management is recognized throughout the world in both the manufacturing and service sectors.

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